You’ve heard the pitch: “We’ll get you hundreds of leads, no upfront cost, just sit back and watch your business explode.”
If you’re an asphalt paving contractor, chances are you’ve been hit with these promises more times than you can count—emails, Facebook DMs, cold calls, the whole nine.
But let me save you a headache right now: most of these agencies don’t know a damn thing about asphalt, blacktop, or what it actually takes to get paving leads online.
I’ve seen behind the curtain.
I come from a digital marketing background.
I know exactly how these agencies work—and it’s not built around your business.
They’ve got smooth-talking sales teams, cookie-cutter systems, and flashy lingo designed to impress… but not deliver.
They’ll build you a pretty website, run a few Facebook ads, throw up a Google Ads account, maybe even post on TikTok or Instagram—but here’s the problem: they do the same exact thing for junk removal guys, roofers, HVAC companies, plumbers… anyone with a checkbook.
There’s nothing unique about it.
It’s not built for your customers.
It’s not built to work in your area.
And it’s definitely not built to last.
Let’s walk through something real quick.
Say I’m your ideal customer. I own a big apartment complex. I’ve got a parking lot that’s cracked up, potholes, faded striping, and I’m finally ready to pull the trigger on a repave.
Now think: what do I do next?
Do I go to TikTok? Nah.
Instagram? Nope.
Facebook? Doubt it.
I’m pulling out my phone, opening Google, and typing in something like:
“Asphalt paving near me”
“Parking lot paving contractor (my city)”
“Blacktop repair company”
That’s where your customers are.
They’re not scrolling for a funny video.
They’re actively looking for a contractor.
You only need to focus on three things, and they all revolve around Google.
Don’t let some agency build a site they own. Because when you stop paying, they yank it—and all your leads disappear.
Build your own website.
One that clearly says what you do (driveways, parking lots, resurfacing, sealcoating, etc.) and where you do it (Fresno, California, and nearby areas).
Keep it simple.
Don’t get cute.
Make sure your services are obvious and every page screams, “We’re the local paving pros.”
This part is free—and powerful.
Add all your services
Upload real photos of your crew and work
Post regularly
Respond to reviews
Get more reviews
Then, link your website to that profile.
Google connects the dots. It sees you’re a real paving company in that area, and boom—you start climbing the local map rankings.
Even while your website and profile are climbing, you can start showing up immediately with Google Ads.
Not Facebook ads.
Not TikTok.
Google. Because that’s where your customers are searching.
Set up a campaign that targets people in your service area who are actively searching for asphalt services. You can do this in as little as 48 hours.
And when everything works together—ads, business profile, and your organic website—you’re showing up in:
The Google Ads section
The 3-Pack Map section
The organic search results
That’s full coverage.
You’re basically standing in the middle of the digital road with a big sign that says “WE PAVE STUFF. CALL US.”
Simple.
Google gives those top three map spots for free to get everyone else fired up.
Once the other 12 contractors in your area see you getting all the leads, guess what?
They’ll start paying Google just to keep up.
Google wins either way.
But if you do it right, you win first—and free.
Before you sign with any digital agency, ask yourself:
Do they understand the paving industry?
Are they doing the three things above?
Can they show you actual results for contractors like you?
If not? Walk away.
Or better yet—run.
You can do a lot of this yourself. Or, if you want some help, book a call.
I’ll show you what I’ve done for other paving contractors, walk through your current setup, and help you make a plan to start getting real leads, in your market, right now.
Whether you need help setting up your Google Business Profile, dialing in your website, or launching ads that actually work—I’m here for you.
Book a call and let’s look at your business together.
