Let’s get one thing straight: reviews have always mattered.
But if you run an asphalt paving business, Google reviews are no longer just a nice bonus—they’re the make-or-break difference between your phone ringing and your phone collecting dust.
Yeah, yeah, word of mouth is great.
But let’s be honest—the word of mouth that used to spread around church, your neighborhood, and the local coffee shop.
That’s now happening on a tiny screen on places like Facebook and Google.
And if your business isn’t showing up with a wall of glowing reviews and stars next to it, guess who they’re calling?
Spoiler alert: it ain’t you.
Back in the day, you did a solid driveway, your customer told their neighbor, and you had a new job next week.
Now that same neighbor is going to Google and typing “asphalt paving near me,” and if you’re not in the top 3 with a boatload of reviews, they’re clicking on someone else.
Here’s the wild part: it’s not just that reviews help people trust you. Google is literally tracking where those reviews come from.
So if you get reviews from customers scattered across your service area—5 miles this way, 10 miles that way—Google takes note.
It starts seeing you as the go-to paving company in that whole region.
That means more exposure, more leads, and less time explaining to your crew why there are no jobs this week.
If you’ve got reviews sitting on HomeAdvisor, Yelp, BBB, or wherever—great.
Google reads those too. But the Google reviews on your Google Business Profile carry the most weight.
If you don’t have one? Fix that. Today.
If you don’t know how, ask your kid. Or ask me. Just don’t keep ignoring it while your competitors rack up reviews like they’re going out of style.
When someone searches “asphalt repair” or “paving contractor” in your area, Google wants to give them the best result.
And how does it judge who’s best?
By looking at what other people have to say about you.
The more reviews you have—especially recent ones, from different parts of your service area—the better your chances of showing up right where you want to be: at the top.
I work with paving contractors who are dominating their cities.
Why?
Because they took this review thing seriously. (Take a look at the two images below.)
One guy has reviews coming in from all over his 10-mile service radius. When someone searches from any point inside that circle, guess whose name pops up in the top 3? His.
Another guy in Virginia? Same story. Crushing it just by asking for reviews like it actually matters. Because it does.
Here’s what you do:
Set up your Google Business Profile (or stop pretending you “don’t have time”)
After every job, ask the customer to leave a review
Use the built-in review link or generate a QR code and slap it on a business card
Repeat. Every. Single. Time.
You’re not going to get 100 reviews overnight.
But little by little, job by job, those stars add up—and with them, so does your visibility.
Google wants to give people the best search results.
If you do great work and people say so in their reviews, Google notices. It wants to protect its brand and keep people coming back to use its search engine.
So if you make customers happy and collect reviews, Google will reward you.
You show up higher in the search results. You get more calls. You close more jobs. And suddenly you’re not wondering if this whole internet thing is a scam anymore.
So yeah, the old-school word of mouth isn’t dead. It just went digital.
And if you’re not playing the review game, you’re sitting on the bench while everyone else is scoring touchdowns.
Need help setting up your Google profile or getting those reviews rolling in?
That’s what I do.
Shoot me a message, and let’s get your business found online—where the customers actually are.
