If you’re an asphalt paving contractor, you’ve likely built a rock-solid reputation in your community through hard work and quality service. Much of your business probably comes from word of mouth—people who know and trust your work.
But what about those potential customers who don’t know anything about you?
How do you reach them?
The answer lies in online marketing.
Picture this scenario in your mind:
A homeowner is sitting at their kitchen table, staring out the window at their cracked, worn-out asphalt driveway. They know it’s time to replace it, but they have no clue who to call.
What do you think they’re going to do?
Nine times out of ten, they’ll grab their phone and head straight to Google.
That’s where effective online marketing for paving contractors comes into play.
In today’s world, Google is the go-to problem solver.
Whether someone’s looking to rent a bounce house for a birthday party, find a carpet cleaner, or—yep, you guessed it—hire an asphalt paving contractor, they’re going to start their search online.
That’s why mastering online marketing for asphalt paving contractors is crucial.
When a customer types something like “asphalt paving near me” or “driveway paving company near me” into Google, they’re actively searching for a solution to a problem.
They’re fed up with the dust from their dirt driveways or tired of the potholes on their road. It might also be the owner of a large shopping plaza looking for a great paving company to tear out and replace an entire parking lot!
The bottom line, is they are people actively looking for a paving contractor or company.
And if your business doesn’t pop up in those search results, you’re missing out on a golden opportunity.
Google doesn’t just toss out any random business in its search results.
It prioritizes local businesses that are relevant to the user’s search query and businesess that it trust.
This means that when someone nearby is looking for asphalt paving services, Google’s going to serve up a list of local companies that fit the bill. This is where online marketing for paving contractors really shines.
And here’s the kicker—we here at The asphalt Marketing Pro have managed the Google listings for several asphalt paving companies, and the data doesn’t lie.
People are typing in these searches every single day.
Whether it’s “asphalt paving,” “driveway paving,” or even just “asphalt,” these keywords are triggering local listings to appear, putting businesses like yours front and center.
Take this as proof (Image below with stats): In one location, searches for “driveway paving” and “asphalt driveway” triggered listings over a thousand times in just one month.
In another spot, searches for “asphalt paving” and “asphalt companies near me” led to a flood of inquiries.
From the state of Maryland to the city of Phoenix, where we pulled some of that data, this is happening all over the country, proving the effectiveness of online marketing for your asphalt paving services.
So, if you’re in the asphalt paving business and want to grab a piece of this action, it’s time to focus on your online presence.
Here’s what you need to do to leverage an online marketing strategy.
Make sure your website is loaded with the right keywords, like “asphalt paving,” “driveway paving,” and your local area. This tells Google exactly what your business offers and ensures you show up when people search for those services.
Your Google Business Profile is key to local search success. Keep your business name, address, phone number, and hours up to date. Don’t forget to add photos of your work, gather customer reviews, and post regular updates to keep your listing fresh and engaging.
Invest in local SEO strategies to help your business climb the ranks in local search results. This means optimizing your website content, building local citations, and getting quality backlinks from reputable local sites.
Regularly check your Google Business insights to see how often your listing is showing up in search results. Use this data to fine-tune your strategies and boost your visibility over time.
Look, word of mouth is great—it always has been, and it always will be.
But in today’s digital age, if you’re not leveraging the power of Google through effective online marketing, you’re leaving money on the table.
People are searching for your services every day, and if your business isn’t showing up, someone else’s is.
By optimizing your online presence and dialing in on local SEO, you can make sure your business is the first thing customers see when they search for asphalt paving services in your area.
This is the future of marketing for paving contractors, so jump on it and watch your business grow.
If you need help with starting up a marketing strategy for your paving services, go ahead and reach out to us here. We will be happy to show you some case studies and what it will take to get you business online.